Social Media Marketing vs. Social Media Optimization

Social Media Marketing (SMM) and Social Media Optimization (SMO) are two new phrases that popped up last year to define marketing through social media and social networking sites. There seems to be a lot of confusion about what each of them mean and what exactly they define, which is bound to happen with any new phrase.

SMM in contrast, is representative of a creative perspective on marketing over social networking websites. It refers to crating and then distributing content and similar messages through the social web network using some form of viral marketing. The "viral marketing" content specified here could be a funny blog post that gets bookmarked and possibly makes its way to digg's homepage or spreading a viral video by placing it on YouTube and other social media websites. The main difference is that the work here is off-site and involves engaging your potential customer base on territory familiar to them.

Definition of “Social Media Optimization” Defines Social Media Optimization (SMO) as the process of optimizing a website to be more compatible with online communities by adding functionality such as RSS feeds and social media submission buttons. Also mentions the 17 “rules” of social media optimization developed by Rohit Bhargava, Jeremiah Owyang, Cameron Olthuis, Loren Baker, and Lee Odden.

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We always monitor latest technology and updates adopted by major search engines and take necessary measure to keep our clients' site on top. For better placement of your site in search engines you need Quality SEO friendly Web Design for your site plus an effective Search Engine Marketing plan so that your site always stay on top with the change of algorithm in search engines.

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choose the best web hosting company

If you want to start to sell your products online. Then you need a website, a requirement for selling products online?

To promote and sell products online with your website is a must. But I would strongly suggest that your website has many advantages, and all contribute to increase sales.

Here are three good reasons for owning your own website:

1. Help Project a professional image. This is important for the confidence of potential customers. People are generally more careful when buying things online.

2. With the creation of relevant content on your site, you get targeted traffic. This in turn will become the sales of the product.

3. Allows customization of the look of your pages for sale.

There are many web hosting company on the market. Finding the right one is important. Also, do not want to pay extra money for overkill. I have several web –Host.You have to chose the best web hosting company.

So if you have a website, how do I host my digital products. Basically, you can use digital products over 3 sites outside vendor. There are some web hosting companies in India that help manage the suppliers of digital products online specialist purchasing and ownership of housing. These websites not only allow you to load your product on their server, which can also help in selling and online Payment of part of the business.

Web Site Designing Benefits

Shrishti Softech makes it easy for customers to learn more about your business at their own pace. Shrishti Softech can expand your reach to a market that may have been difficult or expensive to reach through traditional advertising. Shrishti Softech has the technical expertise and creativity to develop websites that give global exposure to the clients.
Shrishti Softech has a flexible and dynamic approach. There are very adaptable in approach and can change with the times to meet the changing opportunities. Shrishti Softech analyzes your business to make the most appropriate suggestions for the specific needs of your business. Shrishti Softech then implements matching solutions using industry standard technologies.

Shrishti Softech will stay abreast of current technology trends to ensure that your web site loads quickly and is accessible across a wide range of platforms. Web development is very detail oriented work that requires time resources that might not be available to your small business or organization. Outsourcing your Web development projects to Shrishti Softech will allow you to focus on what is most important to you – your business.

Shrishti Softech integrates proven marketing techniques into the Web development process to ensure that sites receive targeted traffic and generate leads or sales. Shrishti Softech analyzes your existing promotional materials and integrates these elements into a coherent design for the web presence of your business. This allows for a more custom marketing presence than can be obtained by using templates included with off the shelf software packages or online services.

Shrishti Softech creates a creative website with all essential elements of an effectively functional website and displays your professional business image well. Shrishti Softech understands the benefits of using standards based designs that are both stable and compatible with all modern browsers. Shrishti Softech develops, integrates and maintains website applications that enable enterprises to solve complex and critical business problems.


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How to Design a Web Site

The internet and technological world is a very fast growing environment where trends and the user hopefully changed from year to year. Because of this it’s important that your website design follows the trends in user expectations, navigation and technology.

With today’s market, and the rapid growth of the internet, a user has a lot of opportunity to shop around. Unfortunately an out of date website design can have a negative effect on how your business is perceived by potential customers.

An old fashioned or poorly designed website design or ecommerce website with weak navigation, an unclear call to action or a poor checkout will cause loss of potential customers despite the amount of money spent brining people to your site.

A well designed website will increase turnover without driving a single extra visitor to the website, by simply increasing the conversion rate of people who are already using your website but not buying.

Changing the look and feel of your website design is an important aspect of websites maintenance, therefore a website redesign should be considered to follow web trends and user expectations. By maximizing the performance of your website design, you will reduce marketing costs and, gaining customer confidence, increase online sales.